What Format Movie Can You Upload to Facebook for Your Cover Image
Last updated on 8th February 2022
Note: Facebook Cover Videos were phased out in Apr 2021, although some accounts will withal accept temporary access while this process is being completed.
With over 500 million users watching video on Facebook every mean solar day, information technology'south no surprise that Facebook cover videos are making waves.
Think most it:
When a user visits your page, your encompass prototype is the get-go thing they'll see.
And, with attention spans plummeting past the day, it's important that yours packs a punch if you want people to remember you.
This is a key opportunity to show off your make in only a few seconds, and a short video is far more than powerful than a static photograph.
Why use a Facebook encompass video?
The introduction of embrace videos brought a much-needed makeover to Facebook business pages as the social media mega-giant attempted to bring users a richer experience.
Think for a moment about all the business pages yous've e'er visited – can you think a unmarried memorable cover photograph? If you're anything like united states of america, the answer is a big fat no.
But, thanks to cover videos, the tables might be turning.
They're attending grabbing
Research shows that 90% of data processed by the brain is visual.
We're instantly fatigued to the motion of a video equally opposed to a static film, merely there's as well an element of storytelling in videos that taps into our caveman brains. As humans, we want to put a offset, eye, and stop to everything – information technology's just what we practise to create meaning.
On top of that, social videos generate 1200% more than shares than images and text combined, which shows merely how engaging moving prototype tin can be.
They go along people on-page for longer
Information technology'due south a no-brainer that having a cover video on your Facebook page volition continue visitors sticking effectually longer than a static image. Come across the point above where nosotros tin't help but seek out a story.
In fact, 88% of visitors will stay longer on a page with a prominent video displayed than on one without – and you can't get more prominent than a Facebook embrace video.
They showcase your product or service
Putting your production or service at the front and centre of your Facebook page instantly gives new visitors an insight into what you lot do and what they can expect from y'all.
In today's business mural where the competition for attention is vehement, it's important that prospects understand your offering right abroad – or else you'll lose them to someone else.
And, hey! Video is a neat way to rapidly explicate what y'all practice.
In fact, 69% of consumers would rather watch a video about a production than read a lengthy ream of text nigh it. On tiptop of that, our enquiry showed that 96% of people say they've watched an explainer video to acquire more about a product or service.
So, not only can your Facebook cover video keep people on your page longer, simply it can also boost sales likewise.
They align with the upwards tendency in video consumption
Co-ordinate to a report by Ericsson, 76% of mobile traffic will be video past 2025.
This stat paints a picture show of simply how powerful video has become over the by few years, and the excitement around it isn't going to die downwards any fourth dimension soon.
In fact, 85% of people would like to meet more than video from brands, with explainer videos, viral entertainment videos, and product demo videos named as the most wanted.
Implementing a Facebook cover video will help you tap into this trend and give the people what they desire.
Not bad Facebook cover video examples
There's nothing quite like a little chip of inspiration to get those creative juices flowing. To spark some ideas for your own embrace video, we've nerveless some of Facebook's finest to show yous what works.
Ferrari
Ferrari'southward cover video perfectly showcases their new range of cars in true and ballsy Ferrari style.
The fast-paced imagery, teaser close ups of the vehicles, and the trance-similar music creates a high energy effectually the brand that gets visitors excited almost what they're offering.
Wyzowl
Shoutout to our very own Facebook comprehend video here.
We used the encompass infinite to give new visitors a snapshot of what we can do via our showreel. The combined brilliant colours and stand-out imagery is not only center-catching, but it also provides commencement-fourth dimension visitors with a taste of our animation skills.
24/7 Fitness
24/seven Fitness' cover video is actually a series of still images stitched together to create a moving slideshow of sorts. Each black and white picture is stamped with motivational brilliant, bold text that drives action.
It's important to note this cover video doesn't have whatever music and virtually looks like a GIF in the way it's presented, making the text the virtually important and stand-out asset.
Animals Asia
Creating an emotional pull is easy when you save cute bears like Animals Asia do.
They use their Facebook cover video to introduce the brand and show some of their biggest achievements. Along with the emotional music and powerful imagery, it's hard non to want to donate all your spare cash to the cause.
Canva
Of course design brand Canva were going to get their Facebook encompass video spot on.
They employ a really minimalist arroyo and share a short animated video introducing their Design School. Like the 24/7 Fettle video there'due south no music, but the vivid animation is enough to pique visitors' interest in one of the brand's key products.
Facebook encompass video specs
Your Facebook cover video is visible to anyone who visits your page – non only those who are fans. It'due south the commencement chance you get to impress new prospects, which ways the devil really is in the particular – you don't desire to instantly turn someone off with a grainy old video, do you?
The trouble is, Facebook is guilty of changing its cover specs at the driblet of a hat with no prior alarm. And then, if you already accept a encompass video – nifty! Just you might find that it doesn't match the 2020 specs.
To avert any headaches and to make sure your embrace video actually shines, we've got the latest specs on mitt.
Facebook comprehend video size
Facebook's defended Help Centre states that your encompass video should be at least 820 x 312 pixels. But, for best results, you ideally want to cull a video that's 820 x 462 pixels in size (although videos of this size will get cropped slightly when viewed on a computer).
In terms of file size, Facebook doesn't specify a limit.
Facebook comprehend video length
Cover videos can run between 20 and 90 seconds long.
As yous tin can run across from the examples in a higher place, brands use different lengths for different needs. However, you tin always brand your video run longer past looping it or slowing information technology down, or make it shorter by trimming it or speeding information technology upwards.
How to upload a cover video to Facebook
Firstly, go to your Facebook business concern page.
In the top left corner of your cover photo (or video, if you already have one), you'll run across an "Add a Cover" or "Change Cover" button. Click that.
Click "Upload Photo/Video" and choose a file from your computer.
Alternatively, you lot can click "Choose From Videos" if you already accept a video uploaded to Facebook that yous want to use. Call up, your video should be at to the lowest degree 820 x 312 pixels and between twenty and 90 seconds long.
Select the video you lot want to employ.
When the video has uploaded, you can reposition it by clicking and dragging it up or down. When you've got information technology where you lot want it, click "Next".
You'll then exist served a series of 10 thumbnail options to cull from (this is the paradigm that will show upward when someone hovers over your Page's name to find out more than). Y'all can utilize the arrows to click through the options and cull the ane you like best.
Finally, click "Publish" – and voila! You now have a Facebook cover video.
Make your Facebook cover video work for you
At the end of the twenty-four hours, your Facebook embrace video is an advert for your make, whether y'all're showcasing a product or merely introducing who you lot are and what you do.
The fundamental is to go on it brusque, clear, and simple with center-catching imagery that'due south memorable and brings your brand to life.
By post-obit the tips we've laid out in this postal service, you'll take your embrace video up, running, and working for you lot in no time at all.
Want to discover out more about video and why it's such a powerful content format on social media? Bank check out this post .
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Source: https://www.wyzowl.com/facebook-cover-video/
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